instantdrilldown
advanced analysis software
Fidelity’s Instant Drilldown is used in conjunction with Instant Loyalty and gives enhanced data capture, data mining and marketing capabilities.
database
Instant Drilldown extends the Instant Loyalty database to capture data on the products the customers are purchasing and even extends to the staff who served them.
This data can be further mined, analysed and used to develop sophisticated marketing programmes and promotions to make Instant Loyalty even more powerful.
The drilldown capability allows you to select an individual customer from the Customer Details screen, drilldown to the items purchased by that customer, drilldown again to find the quantities, times and dates items were purchased and finally reveal a copy of the till receipt for that transaction.
powerful searches
The search engine enables sophisticated searches to be conducted which enable the effect of say a product promotion or a marketing letter to be measured. Data from product promotions can be valuable to suppliers and often they assist with promotional costs if the results are made available to them.
Instant Loyalty’s filter editor, when used in conjunction with Instant Drilldown, gives additional fields to filter. These include:
- PLU code
- Clerk code
- ECR code
- price
- quantity
Filters can therefore be produced down to a single product purchase by a customer, served by a particular clerk from a certain ECR.
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