marketing
Fidelity's Instant Leisure software is an extremely powerful and flexible system combining a customer profile database and the latest modern communications methods.
The search engine enables sophisticated searches to be conducted which enable the effect of say a product promotion or a marketing letter to be measured.
Data from product promotions can be valuable to suppliers and often they assist with promotional costs if the results are made available to them. Instant Leisure's filter editor, when used in conjunction with Instant Drilldown, gives additional fields to filter. These include: Product code, Clerk code, price, quantity etc. Filters can therefore be produced down to a single product purchased by a customer, served by a particular clerk from a certain ECR.
Over time, with every swipe of the membership card, a profile of the member is built showing details such as frequency of visits, spending patterns, time of visits etc. From this information, specific promotions and marketing programmes can be developed to attract new members, encourage existing members to use the facilities more often and even to spend more.
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