Fidelity

Weldricks Pharmacy

Fidelity’s G-POS , Total Control and Instant Loyalty maximises profitability

Weldricks Pharmacy is a privately owned regional independent pharmacy group currently with 54 shops having headquarters in Doncaster, South Yorkshire.

In Jan 1999, H. I. Weldrick Ltd & Fidelity embarked on a joint project to develop an EPoS system specifically for Weldricks own shops. 

Initially Fidelity worked closely with David Vanns, Weldricks Operations Director, in the design of the EPoS back office reports to suit the requirements of a pharmacy.  These reports where then incorporated into Total Control, Fidelity’s back office software. Fidelity originally supplied conventional cash registers at the point of sale but the growing demands of the company meant that the flexibility and features required  just were not available  with the  current till technology.

Fidelity’s touch screen software, G-PoS, can be configured to suit all trades and working closely with Jackie Steel, Weldricks Operations

Manager, bespoke screen layouts where designed specifically for them. In total, 63 new touch screens with G-PoS where installed in 2008.

Fidelity’s G-PoS software has many advanced feature including the ability to pre-set promotions and multi buys by date and time. Another feature is the facility to display an information page linked to each product sold. These can prompt the staff to offer a promotion or can simply be for information purposes or to ask for proof of age etc.

As Weldricks already used Fidelity’s Total Control back  office EPoS management and reporting software, very little disruption to trading occurred.

Each of the new terminals has a magnetic card reader fitted to enable Weldricks existing loyalty cards to be re-used. Communication from each shop to the head office is by a broadband link. This method of communication has enabled the Loyalty scheme to operate as a real time system with all customer data being held on a server at the head office.

As soon as a card is swiped at the shop the customer information is instantly updated at head office.

With total integration to Fidelity’s “Instant Loyalty” CRM software, Weldricks are able to monitor the live spending habits of their customers and respond accordingly. This can be in the form of discounts, points or vouchers.

“With the help of the Fidelity system we now get very specific reports on a daily or weekly basis, allowing us to react to customer requirements”.
Jackie Steel  - Operations Manager

To find out how Fidelity’s Powersuite can benefit your business:
Call 01482 585343 or email sales@fidelitysystems.co.uk

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