Loyalty Card & Marketing system suitable for both retail and Hospitality.
Fidelity’s Instant Loyalty is a powerful card based loyalty system which integrates with G-POS. Points redemption can either be real time at the point of sale terminal or can be via vouchers mailed directly to the customer. Over time, with every swipe of the card through the point of sale terminal, a profile of the customer’s spending is built up.
Loyalty marketing can be used in a hundred different ways to generate extra turnover. Examples include: inviting selected customers to a new product launch, sending a customer a birthday voucher, sending your best customers a special offer voucher and sending lost customers a range of vouchers to encourage them to return. Staying in touch with your customers lets them know that you value them and that you are not simply taking them for granted.
Details like frequency of visits, spending patterns, specific days of the week visits are made and total spend are recorded. From this information, specific promotions targeted at selected customers can be developed to increase their spending, encourage them to shop more often and to retain their loyalty.
The data can be mined, analysed and used to develop sophisticated marketing programmes and promotions. The search engine enables sophisticated searches to be conducted which enable the effect of say a product promotion or a marketing letter to be measured.
Fidelity supply modern, state of the art touch screen POS terminals eminently suitable for both hospitality and retail applications.
Space Saving Designs – Small footprint POS terminals free up counter space. Easy cable routing to the POS, top of the counter and under the counter connections keep the POS environment clutter free.
Durable and Reliable – POS terminals built to perform in harsh environments that involve rough treatment and liquid spills. Shock mounted hard disks, spill resistant casework and a sealed touch screen provide real-life environmental protection and long-life.
Low Total Cost of Ownership – Advanced energy saving features like the fan-less design and auto-standby mode dramatically reduce overall power consumption. Durable and reliable designs extends the life of the terminal and lowers the total cost of ownership.
Being PC based, GPoS is capable of delivering "Legacy" ECR speed along with the advanced flexibility of a PC based product. GPoS is a PoS system that caters for NOW and the future. GPoS will run on most leading manufacturers touch screen terminals including machines by Aures, IBM, J2, Panasonic, Partner Tech, Protech, Sharp, Toshiba & XN. GPoS features a graphical user interface that can be easily customised. This graphical system reduces the training time for operators and makes it virtually language independent as each screen is fully user configurable.
Bridge Leisure Parks increases sales and controls costs with the help of Fidelity’s EPoS and back office systems. THE BACKGROUND Bridge Leisure Parks Ltd is a fast-growing holiday