Fidelity’s retail EPoS solution uses industry standard retail touch screen terminals running GPOS linked to our back office reporting and stock software Total Control Premier giving management real time information on how their business is performing.
The system has many features for increasing turnover including built in customer advertising together with a powerful loyalty system to attract, manage and retain customers.
The system is completely scalable from a single POS terminal on a single site to multiple POS terminals across multiple sites.
Fidelity supply modern, state of the art touch screen POS terminals eminently suitable for both hospitality and retail applications.
Space Saving Designs – Small footprint POS terminals free up counter space. Easy cable routing to the POS, top of the counter and under the counter connections keep the POS environment clutter free.
Durable and Reliable – POS terminals built to perform in harsh environments that involve rough treatment and liquid spills. Shock mounted hard disks, spill resistant casework and a sealed touch screen provide real-life environmental protection and long-life.
Low Total Cost of Ownership – Advanced energy saving features like the fan-less design and auto-standby mode dramatically reduce overall power consumption. Durable and reliable designs extends the life of the terminal and lowers the total cost of ownership.
Instant Loyalty is an extremely powerful card based loyalty system designed for use with many POS systems including GPoS, Uniwell, Sharp & ICR Touch.
Fidelity Instant Loyalty software enables the smaller operator to compete on equal terms with the larger multiples by enabling them to operate a powerful card based loyalty system. Points redemption can either be real time at the point of sale terminal or can be via vouchers mailed directly to the customer. Over time, with every swipe of the card through the point of sale terminal, a profile of the customer’s spending is built up.
Details like frequency of visits, spending patterns, specific days of the week visits are made and total spend are recorded. From this information, specific promotions targeted at selected customers can be developed to increase their spending, encourage them to shop more often and to retain their loyalty.
This data can be further mined, analysed and used to develop sophisticated marketing programmes and promotions to make Instant Loyalty even more powerful. The drilldown capability allows you to select an individual customer from the Customer Details screen, drilldown to the items purchased by that customer, drilldown again to find the quantities, times and dates items were purchased and finally reveal a copy of the till receipt for that transaction.
Loyalty marketing can be used in a hundred different ways to generate extra turnover. Examples include: inviting selected customers to a new product launch, sending a customer a birthday voucher, sending your best customers a special offer voucher and sending lost customers a range of vouchers to encourage them to return. Staying in touch with your customers lets them know that you value them and that you are not simply taking them for granted.
The search engine enables sophisticated searches to be conducted which enable the effect of say a product promotion or a marketing letter to be measured. Data from product promotions can be valuable to suppliers and often they assist with promotional costs if the results are made available to them.
Bridge Leisure Parks increases sales and controls costs with the help of Fidelity’s EPoS and back office systems. THE BACKGROUND Bridge Leisure Parks Ltd is a fast-growing holiday